10 ways to boost your website form conversions

How many times have you lost a potential customer right before the finish line? They had everything filled out, were ready to act, but vanished at the last moment. The reason? Your contact form might not be as perfect as you think. Forms are often the weakest link in the conversion process—instead of bringing you closer to a customer, they can push them away. In this article, we'll show you 10 proven ways to boost your form conversions and turn visitors into real leads.

How to increase the conversion rate of forms?

1. Less is more – Shorten your form

Don't ask for more data than is absolutely necessary. Every extra field is a potential reason for a user to abandon the form. Remember, you can always ask for more information at a later stage.

2. Limit text fields

If possible, instead of a text field for a phone number, use a dropdown list for country codes. This reduces errors and makes the filling process faster and simpler.

3. Use clear labels

Make sure your field labels are short, easy to understand, and always visible. Avoid placing labels inside the fields, as they disappear when a user starts typing, making it difficult to verify the entered data.

4. Provide real-time error feedback

There's nothing more frustrating than filling out an entire form only to see a list of errors at the end that you have to find and fix. Inform users about errors as soon as they enter an incorrect value.

5. Optimize your form for mobile devices

More and more users browse websites on their phones. Ensure your form is fully responsive, with fields that are large enough and easy to click.

6. Strengthen your call-to-action (CTA)

The "Submit" button is boring. Use a button that is more persuasive and descriptive, such as "Download your free ebook" or "Sign up for the webinar."

7. Leverage social proof

If possible, show how many people have already taken advantage of your offer, or add testimonials from satisfied customers right next to the form.

8. Offer autocomplete

Autocompleting fields (like addresses) is a great way to save user time and reduce the number of errors. Use it if your platform allows it.

9. Build trust

Near the form, add information on how you handle personal data. Reassurances about your privacy policy or security measures make users feel safer.

10. Use analytics tools

Regularly analyze how users interact with your forms. This helps you figure out at which stage they drop off and what you can improve. Our tool, FormDig, was created to help with exactly this, providing accurate data and real-time optimization recommendations.

Form optimization is a continuous process, not a one-time task. Implementing even a few of these 10 tips can yield surprisingly good results. Remember, every improved form is a better chance to acquire a new customer and increase your company's profits. Start today—small changes can lead to great success!